Hi, I'm Bryan!
So you’re here because you want to know more about me – the myth, the man, the legend, that is Bryan.
Well, maybe not. But you’re curious at least to know who the heck I might be and why does anyone pay attention to me, or hire me, and if you hire me, can I actually help you.
Simple answer of course is YES I CAN HELP YOU. But we’ll get to that part in a moment.
So, who is Bryan?
First, this is the real Bryan... in case you were wondering...
You may wonder about the “virtual” Bryan – my little animated guy.
The animated “Bryan” is the artwork of Kyle Jones. I decided to use this “cartoony” approach because I wanted to be unique and stand out against all the “internet gurus” out there who are hawking their services and the classic "here's a stock photograph of everyone happy drinking coffee" type photographs.
It's not that I don't like happy people -- I do. It's just that every internet marketing agency is the same. They have the same pitch, the same images, the same ideas, the same everything!
That is what I reject. I'm not like others out there marketing internet advertising services.
I’m an advertising and marketing professional. I get paid to help OTHERS sell their products and services.
My writing has been featured in Forbes, Inc Magazine, Mashable, Monster.com, Fast Company, Chicago Tribune, WSJ, Fox Business, Yahoo, and blogs worldwide! I’m presently researching and writing a book on why some companies don’t need to advertise to get new customers – my working title for the book is called Brand Gravity.
I’ve also been interviewed: TV and Radio of US and European media – including ABC, NBC, CNN, and BBC. I was fortunate to have had the expertise and training of some of the best media experts in the world – so that I could be on TV and Radio like a boss. I've also hosted podcasts on iTunes and Stitcher, having produced podcasts for myself and others.
I’ve given speeches before various groups: I love talking about advertising, communications, strategy, and branding, before crowds of people. I spent seven years as a college instructor, and I use that knowledge to help really smart brand leaders – get even smarter. I’ve appeared nationally to discuss business strategy, branding, organizational change, and social media. Perhaps you should check out my speaking page – I’d love to talk to your group.
I'm also different from digital marketing agencies out there, in that I actually know what I'm doing beyond the technology. I'm not here to sell you Facebook advertising, or Pay-Per-Click, or Google, or a new website, or anything of the sort. Now you may need all of those things; you may even tell me that's what you want to buy. But in the end, what you want is to grow your business... and I get that.
I've spent my professional career delivering profits and results for the businesses that have employed me. How? By trading words and ideas for profit.
I am an expert at trading words & ideas for profit.
I’ve had several phases in my career.
I was a litigation consultant for nearly 15 years – helping lawyers prevail in their cases, organizing and helping them to craft their story, and building “knowledge libraries” long before that technology was available like now. I was a political scientist (almost got a Ph.D. in it actually at George Washington University). However, on the way to my dissertation – I wound up being a political appointee of President Bush.
I represented the United States in international organizations, was integral in the budgetary process and working with Congress, and had the distinct pleasure to work with some of the finest Americans – the men and women of our armed forces – as a policy advisor at the Department of Defense.
Finally, I was also a consultant in organizational strategy and strategic communications for the international consulting firm – Booz, Allen, Hamilton.
But for the last 10 years now, I've worked in marketing and advertising.
I’ve worked on things you would have seen on TV and events you would remember if I mentioned them to you. Unlike most people working in internet marketing - I have real business and communications experience beyond just "the internet."
Kind of an eclectic mix yes? Well - not really.
What I’ve done for most of my life is used words an ideas to get people to do the things I want them to do. What ties all of my experience together is this idea - I've had to use words, ideas, images, and concepts, to make people feel something, think something, or do something.
In the end, that's what is key about creating advertising and marketing campaigns that work - getting people to feel, think, or do something (usually buy your product or service).
While I have experience with television, outdoor, direct mail, etc., the reality is that the game for building businesses is on the internet. That's the "new TV" for all of us. It's changed how we get our information, how we make our purchases, and how we live our lives. It's the primary medium for communicating with people.
Since I ply my trade by communicating ideas for profit - I spend most of my time doing internet marketing.
I am an expert at leveraging the internet's advantage
I first remember the internet – 1989. I was playing with it on terminals that looked like something out of the “Fallout” series in Wilson Library. Clickety-clack on the keys, the web was entirely text driven, on glowing green and amber terminal displays. Most people thought the internet was totally dumb.
I thought it was AMAZING. Could talk to people all over the world – share information and data all over the world. I didn’t see the internet as what it would become, but I knew it was something I wanted to get really good at using it.
Here we are now, some 30 years later almost, and most people are spending 6-8-12 hours a day online. It’s clearly where everyone is spending the majority of their time interacting with media.
That’s the advantage the internet provides you (and anyone) over how it worked before.
You see before, you needed to have access to radio, or TV, or a newspaper. You needed to get someone else’s attention to say “hey, this guy is good, we should put him on radio (or TV, or print an article, etc.).”
Now, none of that matters. I mean seriously, I’m not sure even how long PR is going to stick around as a discipline. You don’t need to get other people to carry your message anymore. You can broadcast yourself. You can choose yourself.
That means that literally ANYONE willing to put in the time and the effort can compete against bigger, more established, and more “well known” companies – because the internet makes it possible for you to splice together potential customers from all over the world. We’ve never really had that ability before, but now it is available to basically anyone.
I’m an expert at that fact – helping clients choose themselves and put together amazing stuff for the customers they’d like to attract to their business.
I am an expert at growing business leveraging automation
I really love technology – but not for the sake of just using it. What I love about it is that you can use it to automate things that are laborious or repetitive.
This frees you up to focus on the things that really require the highest levels of your skill and faculty. That’s what I do in my business and for my clients – I’m an expert at using technology (and integrating it) to help clients (and myself) maximize time doing the things that we really have to do ourselves.
I help my clients free themselves from the tyranny of the immediate (feeling they have to do everything themselves and pay attention to everyone else’s priorities) and I help them focus on the things they need to be focused upon to grow and scale their businesses.
The things I wind up having my clients focus on the most really are two things: 1) working with the highest probability prospects to turn them into clients, 2) working with their best customers to get those customers MAXIMUM results.
To have the time to do all of that - you have to automate processes and you have to think about how you can deliver value at scale.
But there's more to me than just workity-work.
I am also a wannabe pilot, video gamer, Packer's fan, and Dad...
Obviously my life is not entirely about work. So what do I like to do?
I’ve been studying to become a private pilot. Wanted to since I was a teenager.
Bottom line was I wanted to be a commercial pilot or an astronaut. I mean in the 1980’s – who didn’t!
But I’m only 5’5″ – so too short to go into space. Plus, my eyeballs are completely messed up (which is why I wear glasses that could magnify the sun strong enough to burn through steel).
I took my first flight lesson last September. It was AMAZING.
I also like playing video games -- primarily "X Box" (X Box One & 1X). If you play video games and want to play with me - just look for my tag "BravestCargo" (yeah, don't ask me why - Microsoft made up that name like 10 years ago for me).
Lately, I've been playing Grand Theft Auto V and Fallout. I must admit, the advertising (print TV and radio) in Grand Theft Auto V is amusing. The art direction of that game is pretty amazing. As someone who's spent some time in LA, "Los Santos" is pretty realistic in my view.
I’m also a die hard Green Bay Packers fan (GO PACK GO!) Last year, our entire family went to Lambeau Field in Green Bay and we watched a game about 30 feet from the Green Bay line. It was a once in a lifetime experience.
I’m also a Dad to my two daughters and a husband to my wife of almost 25 years.
Although I lived in Washington D.C. for a decade (and both of our kids were born at the university I was attending – GWU), we moved back to our home town Minnetonka, MN.
And yes, it snows an awful lot here… and cold. HA! I scoff at what you think is cold. Unless you’ve been some place that’s so cold that your EYEBALLS feel like they’re going to explode when you go outside… you don’t know cold bub!
And every once in awhile, I write (or someone writes about me)
THE IMPROBABLE SUCCESS OF RICKY GERVAIS
My first introduction to Ricky Gervais was an unlikely one – inside Grand Theft Auto IV. While running around sleeping with strange women, beating up gangsters, driving down the sidewalk putting people up over the hood at 90 mph, and solving criminal problems with my cousin (as Niko Bellic), I wound up sitting down in a comedy club called “Splitting Sides”. Inside the game there was a younger, heavier, and more unassuming character of Ricky Gervais – doing the funniest bit I had ever heard about how being fat isn’t a disease. I have to tell you, I instantly loved the guy. Read More
31 CONTENT MARKETING EXPERTS SHARE THEIR #1 TIPS AND BEST PRACTICES FOR EFFECTIVE CONTENT CURATION
To help content marketers solve the challenges of content curation and devise highly effective content curation strategies, we reached out to a panel of 31 content marketing experts and content strategists and asked them to answer this question:“What’s your #1 tip or top best practice for effective content curation?” Read More
CONTENT MARKETING IS NOT ABOUT CONTENT
Content marketing is not about content – it’s about media. In particular, it’s about deciding to own your media channel rather than simply renting it by buying advertising. Read More
BEYOND MOBILE FRIENDLY
I suggest you think long and hard about the future of content marketing on increasingly smaller devices and on devices no longer directly connected to the idea of a “computer”. Google’s mobile integration is the first step long term towards a future where content relevance is going to be determined by more than a crawl of a website. Here’s three ways to start thinking beyond “mobile friendly.” Read More
WHY CERTAIN PICTURES MAKE YOU CLICK ON AWFUL CONTENT
Time for some tough talk, ok? Bad content gets way more traffic than you do.I know you do not want to hear that. I know you care about making good content. I know you are doing everything you can think of to promote that content.I know you want to get above the noise, and you rack your brain daily to figure out how to do so.Your hope is that by generating “great content”, it catapults you into the realm of the lifestyles of the rich and shameless. Read More
WHAT DO COCA-COLA, KIM KARDASHIAN'S BUTT, AND THE ICE BUCKET CHALLENGE HAVE IN COMMON?
For those who are wondering how to crack the code on “millennial marketing” – this week you got a lot of data. To sum it all up, my friend whom I profiled in this past post about millennial marketing, again msgs me and says to me “you realize that this coke thing, and the ALS campaign, are the same – it’s all about me.” If true – this is a big deal – it should change considerably how you think about media, marketing, communications, and brand building. Read More