You desperately want to get noticed. Right? You’re blogging, and advertising, and writing, and doing stuff, and networking, and running yourself RAGGED chasing people. It’s a constant struggle – you’re chasing clients, or you’re desperately trying to do the work for clients, and then you’re chasing new prospects again. It’s a total treadmill – isn’t it? One I’m guessing you’re thinking is IMPOSSIBLE to get off. Wouldn’t it be great if people came to YOU? Well, they will (and you can make that happen), but only if you understand why chasing clients all day long won’t work, and how being someone “in demand” happens. Let me explain how you can finally flip the tables and go from being the chaser to the chased.
What if I said to you there’s a place that sells a $100 cheesesteak every day. So many in fact, it’s the most prized item on the menu. People come to this place just to pay a hundred bucks to eat this hardened artery concoction of fat, goo, onions, and beef. Moreover, they wouldn’t have it any other way. They want to pay a hundred bucks and eat this culinary monstrosity. Would that get you to think differently about how you price?
I know how it goes – you struggle in your online business to build readers. You’re churning out content like a sausage grinder. You’re bouncing all over social media You’re working like a maniac. And still – nobody cares about your products or services. Nobody buys what you’re selling. I’ve been there. It took me a long time to realize why this happens. The reality is that even with the best of intentions, you have to ask yourself one simple question if you’re trying to sell something in the marketplace… Does this solve a big enough problem?
Your family and friends want you to have dreams. Yes, they want you to chase them. Yes, they want you to succeed. But they worry about your desire to be an online success. They tell you to be “realistic.” They’ll say, “If you want to improve your life, you should get an advanced degree,” or perhaps that you should write a book, or switch jobs, or God forbid – work harder at work to get a raise. Nobody says to you, “You can fulfill your dreams by pursuing an online business.” Nobody can make money that way. Can they?