Hello, my name is Glori and I’m a….brand evangelist.
Don’t worry, there’s no bible thumping involved. “Brand evangelist” is a term for customers who believe so strongly in a particular product or service that they freely try to convince others to buy and use it. Many retail strategists tout Evangelism Marketing as the key to a healthy and expanding customer base. It makes sense: according to Nielson’s most recent “trust in advertising” survey, 84 percent of respondents, world wide, said word of mouth advertising from friends and family is the most trustworthy way to pick a product, and 68% of survey respondents trust customer reviews above all. Turning your run of the mill customer into a brand evangelist isn’t easy, but it is possible: each of the 3 companies below managed to turn me into a full blown product recommending, website suggesting, benefit spewing brand evangelist.