I know how it goes – you struggle in your online business to build readers. You’re churning out content like a sausage grinder. You’re bouncing all over social media You’re working like a maniac. And still – nobody cares about your products or services. Nobody buys what you’re selling. I’ve been there. It took me a long time to realize why this happens. The reality is that even with the best of intentions, you have to ask yourself one simple question if you’re trying to sell something in the marketplace… Does this solve a big enough problem?