What if I said to you there’s a place that sells a $100 cheesesteak every day. So many in fact, it’s the most prized item on the menu. People come to this place just to pay a hundred bucks to eat this hardened artery concoction of fat, goo, onions, and beef. Moreover, they wouldn’t have it any other way. They want to pay a hundred bucks and eat this culinary monstrosity. Would that get you to think differently about how you price?