3. Ad Free
Ello claims to be ad free unlike other social networking sites. The basic rule of Ello is an ad free and no data-mining policy. So this is their selling point. They’re the PBS of social networks (perhaps) – Ello’s revenue appear to be coming from fees they intend to charge users for certain features.
4. Easy to use
The format is very chic and clean. It’s a minimalist design – which is in and of itself rebellious. As far as I’m concerned, this aspect is Ello’s primary redeeming quality. Think of what Facebook would look like if Scandinavian Designs or Apple designed it. That part is kind of neat and sexy, but it is minimalist.
5. Free to use
Ello is completely free to use, except for the stuff that Ello claims they might charge you for later… which is allegedly a small amount. (We’ll have to see.)
6. Public network
Ello is a public network intended for general public to share public content. As opposed to what? Private networks? Not sure what Ello thinks is a competitive advantage here, but they tout it as big. I suppose it plays into their “privacy” feature (or lack thereof) later.
7. News feed
The news feed is segregated into two streams namely Friends and Noise. But since it’s not ad driven, not sure exactly what the noise is… I suppose people you care little about.