A Proven Social Selling Routine – A great example of a process-oriented Infographic
This is a great infographic from Sales for Life. This company positions itself as being experts on social selling and offers courses to teach people on how to use social media networks to develop lead generation and make more sales. Sales for Life helps sales professionals find, engage, and educate clients and prospects using social media.
In terms of telling (showing) the routine – it’s well designed, sticky, and shareable. It’s a great example of a visual process graphic for a detailed routine explained simply. The purpose of an Infographic is to tell a story visually. This one demonstrates Sales for Life’s teaching skills as well as breaking down what I’m sure many people struggle with doing into a repeatable, simple, 30 minute process.
For whatever reason, the whole idea of “a better you in 30 minutes a day” is an exceptionally attractive strategy. In general, our brains are tantalized by the cost/benefit analysis of getting something we want without massive effort. If you can convey that story visually (as was done here), you can arrest the reader and get them to follow through the graphic.
For reference – you can read the original blog post (note, we make copies of the infographics for our own purposes because the web is ephemeral – we encourage people to go see the actual infographics in situ ):