So, I realize lately I’ve been posting basically saying “This infographic sucks! Here’s why…” That action inevitably raises the question of “Ok, so what is an example of a GOOD infographic?”
Unfortunately, the number of bad infographic examples to good ones out there is astoundingly lopsided. That said, I went on a quest to find some good ones – pretty much on any topic. Today’s infographic example comes from Statista, the Statistics Portal, and it’s about everyone’s favorite summer holiday – the Fourth of July.
From a design perspective, this one isn’t going to be winning any awards. It’s design is relatively simple. But, why I like it is – you’ve got a rather boring subject, numbers, and they’ve managed to pick a way to tell the story of “look at what happens using numbers on the Fourth of July,” from an infographic standpoint. From that perspective, these are actually quite impressive infographics. Design is only one element – in the end – a good infographic tells a good STORY that the reader weaves by scanning the graphical elements of the infographic. An infographic is not a PowerPoint presentation posted as one long slide to a website (a myth that apparently drives most people’s design of their infographics).
You can read Statistia’s original post here: