In an upcoming seminar, I talked about being “Instagram worthy” and some ideas to become photo-worthy. Here’s a real world example of Instagram Branding (and Twitter and Facebook for that matter): Vueve-Cliquot.
Now, the people in the photo – not all of them I know. The brunette is a long-time friend of mine, the smiling guy on the other side of the frame is her husband. I have no idea who the two guys in the middle are…
This photo showed up in my feed on Facebook. Obviously you can see it has a twitter/facebook “hashtag” (cliquotmail). It caught my eye because of the framing. Obviously I drink champagne. I’ve had Veuve-Clicquot. I found it interesting that my friends went to this party about champagne – sponsored by Veuve-Clicquot.
It’s a simple prop, that took a brand that would otherwise I think be difficult to make “photo-worthy” – made it a really clever prop that other people generated advertising for Veuve-Clicquot. I also saw photos from this party on Instagram from other friends. It’s a clever idea.
If you want to read a bit about the #clicquotmail campaign – click here.
Guests at each event will have a chance to write a note on a customized Veuve Clicquot postcard with a branded postage stamp that will be sure to make the recipient smile. Once guests write the note, they drop the postcard into the Veuve Clicquot branded mailbox. Then, they’re treated to a Veuve Ice Pop and privy to discounted glass of the delicious champagne.
Now my friends in this pic are much younger than I am (about a decade). I suspect, as they come into being flush with money from working, introducing them to the lifestyle of fine champagne is challenging. This generation will ignore advertising (by and large) and they’re hard to reach. So for me, this campaign makes a lot of sense on many fronts.