It’s estimated that nearly half of all the photographs taken (which we did a podcast about), wind up in Instagram. Inevitably, with that much traffic, someone will eventually make a horrendous mistake. Here’s five of them:
Instagram Fail #1 – Forgetting that the Government is Watching
It’s all fun and games on Instagram, until the FDA comes for you. Here’s a tip – know if what you’re posting requires regulatory compliance. The FDA and the FTC came after both Kim and her sponsor because of that little thing called “medical efficacy” that has to be proven before you can say something treats an illness (such as puking your guts out because you’re pregnant). Kim reportedly makes something like 100 grand a tweet – the Opra Winfrey of Twitter. That didn’t go unnoticed by the Feds. The FDA and FTC made an example of Kim Kardashian to put everyone else on notice – so be warned. Say things that aren’t true, stretch the truth, or run afoul of the law, and you’ll be clipped.
Instagram Fail #2 – “Speling” is Key
Nothing says we’re a killer brand with the largest budget on the planet like being unable to spell. But what’s even worse, sometimes, is not knowing the difference in what words to use.
For the record these are mussels – they go great when steamed with some white wine.
Spelling is bad, but even worse, is not having the good sense not to use highly charged language:
Not to be picky, but “jew” would need to be capitalized… so there’s that as well.
Instagram Fail #3 – I’m a simple guy – don’t confuse me.
Why of course I followed Audi’s page because I want to see pictures of hipsters looking despondent. I mean who wants to see pictures of cars or car related stuff.
Painful. The idea wasn’t a bad one – but if your pictures confuse your audience – stop.
Instagram Fail #4 – That’s, uh, you know, uh, what’s her face…
That’s not Salma Hayek. It’s Penelope Cruz. Know who’s in the pictures you take if you’re going to tag them.
Instagram Fail #5 – Nothing says buy things like a national tragedy.
Nothing says classy like using a national tragedy in your marketing.