One of the things I've learned in my career is that in order to sell "great work" you have to have a customer ready to buy "great work."
That means you need a marketing director or CMO who understands marketing and advertising at least as well as the agencies they hire.
Unfortunately, that's pretty rare. Most brand directors are bogged down and don't have the skills or the knowledge.
For the past several years, I've been working with entrepreneurs and business people on helping them understand how to market their products and services. I've worked very hard to develop training that allows people to cut through the nonsense of "internet guru" crap and get actual results.
This part of the website is dedicated to helping marketing directors, CMOs, brand leaders, and entrepreneurs get the skills and knowledge they need that will help their businesses grow.
Unlike most people in marketing, I don't feel I'm sharing "secrets" in showing you any of this. Giving someone a violin lesson isn't going to make them a virtuoso that will rival Joshua Bell.
But I do have two hopes in providing this content: one, that you become more aware of the skill and craft required to actually market effectively; two, that you acquire knowledge and skills that could you help you, and perhaps, an appreciation for the skill and craft of my agency (and my partners).
I will be adding more content routinely, so come back often and take a look.