Well, that may be a bit of an overstatement. However, many a CMO is facing a simple challenge – all the loyal brand lovers are now in their 60’s (or older) and the question is – how am I going to get the new generation of customers to back fill the -ahem- aging ones? The disconnect usually comes as a result of expecting one audience to bridge to another – rarely does that happen. So if you want to be liked by the millennial generation – you have to be relevant to them.
Big Data is a lot like sex in high school – everyone says they’re doing it, few actually are, and those that are, are generally terrible in technique. Ok – so here’s the simple small blog post on what big data is, what it isn’t, and why as a CMO you need to work with the CIO (and IT) to get a handle on it and make meaningful sense of it.
For the CMO wondering, “Well what am I going to do if I’m not doing traditional marketing? How am I going to connect with customers?” Ok, do this… Here’s a write up from one of the blogs I found regarding Schneider Food’s “Grab A Taste of the Big Leagues” campaign: It was a day like any other […]
How TaylorMade blinded Callaway with Science : A story of Challenger Branding You may not think of TaylorMade as a challenger, but they are. Callaway Golf currently holds the #1 spot for prestige and position in Golf. These are billion dollar companies fighting for fractions of a market share. So what did Taylor Made decide […]
The following thoughts/quotes are meant therefore to inspire Chief Marketing Officers and brand leaders that they can make their presence felt – regardless of the product or service. Apple made computers – but it sold its customers so much more than that.
The theory of evolution claims that “only the strong shall survive”. That may be true. But the theory of competition says, “just because they’re the strong doesn’t mean they can’t get their asses kicked”. History has demonstrated time and time again where dogged competitors, backed with superior strategy, prevailed against competitors whom should have handily defeated them. I’ve studied these “underdog” victories and concluded five facets of their strategies that allowed them to prevail: avoid market leader strengths, stay under the radar as long as possible, narrowing your focus, leverage your customer intimacy, going for the throat.