In my continuing quest to show you good infographics, I went and dug through my swipe file. This one, by Veni Video Vici, Mauco Sosa, and Peter Cobo is amazing. You may not think of doing animation for infographics – but they’re actually quite powerful when done this way. The graphic reel is just to show capabilities and […]
So, I realize lately I’ve been posting basically saying “This infographic sucks! Here’s why,” which inevitably raises the question of “Ok, so what is an example of a GOOD infographic?”
Unfortunately, the number of bad ones to good ones out there is astounding lopsided. That said, I went on a quest to find some good ones – pretty much on any topics – and I’ll be posting them here. Today’s infographic example comes from Statista, the Statistics Portal, and it’s about everyone’s favorite summer holiday – the Fourth of July.
As someone who has built more than a few eCommerce sites, it’s pretty clear that people abandon shopping carts for a whole host of reasons. Some eCommerce providers, like Big Commerce, automatically attempt to chase down people who “filled out a lot of information” (i.e., they’re probably a pretty strong lead), but failed to finish the job buying the product. Our own shopping experience watches why people fail to complete carts as well. It can be frustrating.
So a friend sent this to me, once again with the tag line of “huh”? The first rule I learned in writing is write what you know – if you don’t – everyone knows it. I would say most definitely that such applies to infographics as well. Don’t try to visually depict what you don’t […]
Neal Patel (the CEO of Quicksprout) is a really smart guy, and really clever generally with his infographics. He’s one of the few content marketers with a dedicated in-house infographics team. His other company, Kiss Metrics, has been featured in the Studio as well as Infographic Examples. Quicksprout’s graphics are well designed, are chocked full of great information, and are fun to look at, which is why they’re great examples of infographics generally.
This infographic is pretty good along the lines of their business – it’s a simple set of rules that nearly every well-dressed man knows almost instinctively. It may seem silly to make an infographic out of such basic material – but, it’s simple things like this that are often the hardest to do well.