We believe in Visual Content Marketing. So who’s doing it well? Here are ten brands/people/groups that I think have a solid brand (content) strategy and drive it home with great visual interaction that generates revenue. Please note, the brands/sites are not listed in rank order – they’re all fabulous at visual content marketing within their respective channels.
The importance of visual content marketing is deeply psychological. Here are 8 types of visual content marketing approaches, and how to use them.
The phrase “content marketing” seems to be one of these ideas that “we know it when we see it”. It’s ill defined, yet relied upon as a strategic undertaking by so many businesses. We posit a better definition of content marketing that allows businesses to a) know when content marketing is appropriate, b) define elements necessary to execute a content marketing strategy that is productive, and c) measure the results in ways that guide what content to create, what content to curate, and how it all fits together.
If Apple introduced a washing machine tomorrow – there would be people lined up outside of their stores to see a preview. If Whirlpool did the same thing – the yawn would be deafening. There’s a reason for that – and we can explain why. More importantly, it is the purpose of our company – […]
Should you Create A Podcast? If you create a podcast – how will that fit in to your marketing? What does it take? We answer these questions and more.
I know from first -hand experience that exceptionally good writing can indeed move people to action. Thus in business, concise and elegant writing is perhaps one of the most important tools one can possess.