Solicits the Audience to ask “Tell me More”
I once sat next to Steve Carrell on a plane ride from DC to LA. When Carrell sat down next to me, I just said hi. I mean I recognized who he was – but I didn’t go nuts. I’ve been around celebrities on more than one occasion, and the simplest thing to understand is all the world is not a stage. Especially when the idea is a 5 hour plane ride with the two of you stuck next to each other. So the initial stages of takeoff were uneventful. He did his thing, I did mine.
The inflight magazine had a review of Carrell’s most recent film, Evan Almighty. It was hardly flattering- basically lead with this line how it was the worst movie ever. And Carrell is looking at me with this look of “oh boy”, and I look at the cover picture/headline of the article, and I say, “Well, look – I thought it was worth 8 bucks.” That got a laugh and he seemed relieved. We talked for a while. I found out how he was there for the Kennedy Honors for Steve Martin, etc. What I found most amusing was that he was gushing about having met President Bush, Condi Rice, etc. So we talked off and on for a while – it was a long ride. Nothing big, kids, being married, things like that. Normal conversation someone might have on a plane ride.
So the plane is circling because we’re delayed to land, and Carrell notices a line of tankers and ships outside of the LA harbor. He wonders “what’s that all about?” Now, this entire time, I’ve not talked a single thing about who I was, what I did, etc. I’m just some guy on the plane. So, I answer his question and I tell him the reasons. Stunned, he asks, “how do you know all this?”
I said, “All those people you gushed over in DC – Bush, Condi, etc., I work for them. I work to keep people safe.” Suddenly, he wanted to know basically like everything about DC and the tankers. Suddenly I was the celebrity. We talked for about 20 minutes more, then the plane landed, and I said goodbye.
A key element to being magnetic is to be what people are interested in – tell them something that relates to their issues that life that makes them want to ask “Tell me more”.