TED Talks (www.ted.com) began in 1984 as a conference where Technology, Entertainment, and Design converged, and today covers almost all topics — from science to business to global issues — in more …
Secrets to Establishing a Magnetic Identity (Online and elsewhere)
Elements of a Magnetic Personality There are these people that others just flock to – the gurus. Some of them have been around for ages, others have only recently appeared. Thanks to social media – it …
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Effective Brand Evangelism: A How-To Guide
Hello, my name is Glori and I'm a....brand evangelist. Don't worry, there's no bible thumping involved. "Brand evangelist" is a term for customers who believe so strongly in a particular product or …
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Brand Commoditization – Why Consumers Pay More
Brand Commoditization; Two Sides of the Same Coin When I have the opportunity to talk with the senior marketing executives, they tell me how important branding is to their company's business. However, …
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For Sale, Baby Shoes, Never Worn
I’m learning – the fewer words, the better. Each word should be as powerful as a punch to the gut – sparking the mind to fill in the rest. In six words, I’ve told a story – a compelling one – that …