You can’t afford not to market your business. I’m sorry – it’s true. If you cut back on your marketing during this time (and I don’t care if you do it with an agency, or with me, or whatever) – you won’t be around in a year. If anything, every business should be cutting something else to put more and more money into marketing and advertising.
This industry is clogged with equipment. Pictures of planes. Pictures of plane parts. Pictures of avionics parts. It’s… garbage. Try and show more emotion. Try and elicit more emotion. The easiest way to do that is to show people. People and faces.
In the land of COVID, cold email is a viable tactic when done properly, can increase your revenues in a single sales cycle. It can fill your pipeline with people who want to talk to you. It can make them book appointments. It can drive them to you irresistibly. They key being, when done properly.
Dan is the Senior Copywriter. Dan has over 20 years of experience taking brands to the next level as a copywriter, creative director & marketing director. He has worked in a variety of verticals including travel and tourism.
Dan resides in southeast Florida.
Lauren is our Director of PR and Earned Media. A veteran of Ogilvy Action in New York, she has spent her career helping companies get their name in the paper – and without their executives having committed crimes to do so. Her expertise is working with companies in the B2B, Medical, and engineered products space.
She lives with her husband, four kids (all under five no less), and two German Sheperds in Caldwell, NJ.
Leigh is the Director of Web. She has spent the last 20 years developing websites and web apps for clients of all shapes and sizes. Her talents are taking the ideas and art we create and making it live online, on your phone, and in applications. Leigh is also responsible for overseeing the execution of digital marketing campaigns for clients.
She lives in the Tampa area with her husband and pets.
Troy Hayes is our Creative Director. He is recognized as an advertising communicator and strategist responsible for numerous successful campaigns, including three Super Bowl Commercials (one of which is recognized as being in the top 25 best of all time). He’s the dynamic art force behind our site and work of our clients.
Troy lives in the Tampa area with his wife – spending his time on the beach when not working, which isn’t often.
Bryan is the President and founder of our agency. You can find out more about that story by going here.
Bryan has spent the last 30 years trading ideas for actions – be it in political campaigns, government policy, as a speechwriter, as a trial consultant, or as an advertising executive. He lives in Minneapolis with his wife, two daughters, and three golden retrievers.