The single most important strategy in content marketing today is video.
Period.
Video can instruct, inform, and persuade in ways that other types of content cannot.
Video has always been the deepest way to engage an audience. The wide and fast success of television and movies shows us that; the internet hasn’t changed that at all, but it’s certainly made it more apparent.
As the cost of making video has dropped dramatically (I mean now anyone with a cell phone can put together a video), the importance of video as a way to connect has been amplified significantly. it’s also put the tools to make it into the hands of so many more people. Creating engaging content has never been easier, and the social networks that are winning big right now are winning because they have placed such an emphasis on video. That's why you cannot ignore having videos - training, engaging, funny, or whatever approach that makes the most sense for your brand.
My approach to video production is relatively straightforward. You should make videos that are creative, funny, interesting, and informative, that make your audience happy inside. That requires talent, craft, and exceptional creativity.
That's why the vast majority of people who make videos - suck. Despite all of the crap that's out there - video continues to grow, continues to be relevant, and will ultimately wind up dominating social media (if it hasn't already).
Whether it’s video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period. That's what gets seen. That's what gets shared. That's what gets remembered.
No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are going to lose.
The platforms of distribution for video content online have shifted drastically over the last 18 months. Facebook is getting more daily minutes watched than YouTube, Snapchat’s daily views are now in the billions, and even LinkedIn is moving towards video content.
Bottom line: there is a lot going on in video right now, and it’s the #1 way to capture the attention of the audience you’re going after for your small business, brand, or company. To do it right, you need people who are experts in visual storytelling and in the craft of cinematography/television.
Here's a brief example of some of our capabilities: